https://www.busy-rooms.com/privacy-policy Privacy Policy - Busy Rooms

Privacy Policy


Information about the processing of your data

In accordance with Art. 12 of the General Data Protection Regulation (hereinafter referred to as the GDPR), we are obliged to inform you about the processing of your data when you use our website. We take the protection of your personal data very seriously, and this privacy policy informs you about the details of the processing of your data and about your legal rights in this regard.

We reserve the right to adapt the privacy policy with future effect, in particular in the event of further development of the website, the use of new technologies or changes to the legal bases or the corresponding case law.

We recommend that you read this privacy policy from time to time and take a printout or a copy for your documents.


Definitions

In the following, website means all of the controller’s pages at https://www.busy-rooms.com; 

  • personal data means any information relating to an identified or identifiable natural person. A natural person is identifiable if they can be identified, either directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special features that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data is therefore, for example, a person’s name, email address and telephone number, but may also include information about preferences, hobbies and memberships;
  • processing means operations or sets of operations carried out with or without the aid of automated procedures in connection with personal data, such as the collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment, combination, restriction, erasure or destruction;
  • pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data cannot be attributed to an identified or identifiable natural person;
  • consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes in a particular case by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her; and
  • Google means Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; reachable in the European Union at: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.


Scope

This privacy policy applies to all pages of https://www.busy-rooms.com. It does not cover any linked websites of other providers.


Responsible provider

The following party is responsible for the processing of personal data within the scope of this privacy policy:

Busy Rooms Limited
Skyway Offices,
177/8 Marina Street
Pieta 9042 Malta

GDPR@busy-rooms.com


Questions about data protection

If you have any questions about data protection with regard to our company or our website, you can contact our data protection officer:

Spirit Legal LLP Attorneys at Law
Lawyer and Data Protection Officer
Peter Hense

Postal address:
data protection officer
c/o Busy Rooms Limited, Skyway Offices, 177/8 Marina Street, Pieta 9042 Malta 

Contact via encrypted online form:

Datenschutzbeauftragten kontaktieren

or 

dataprotection@busy-rooms.com


Security

We have taken comprehensive technical and organisational precautions to protect your personal data from unauthorised access, abuse, loss and other external disruption. To this end, we regularly review our security measures and adapt them to current standards.


Your rights

You have the following rights with regard to the personal data concerning you that you can assert against us:

  • right of access (Art. 15 GDPR),
  • right to rectification (Art. 16 GDPR) or erasure (Art. 17 GDPR),
  • right to restriction of processing (Art. 18 GDPR),
  • right to object to processing (Art. 21 GDPR),
  • right to withdraw your consent (Art. 7(3) GDPR),
  • right to receive the data in a structured, commonly used, machine-readable format (‘data portability’) and the right to transfer the data to another controller, if the prerequisites of Art. 20(1) (a) and (b) GDPR are fulfilled (Art. 20 GDPR).

You can assert your rights by informing us using the contact details specified above under ‘Responsible provider’ or by contacting the data protection officer designated by us.

You also have the right to file a complaint with a data protection supervisory authority about our processing of your personal data (Art. 77 GDPR).


Use of the website, access data

In principle, you can use our website for purely informational purposes without disclosing your identity. When you access the individual pages of the website in this sense, this only results in access data being transferred to our web hosting service so that the website can be displayed to you. This is the following data:

  • browser type/browser version
  • operating system used
  • language and version of the browser software
  • hostname of the accessing device 
  • IP address
  • website from which the request comes
  • content of the request (specific page)
  • date and time of the server request
  • access status/HTTP status code
  • referrer URL (website visited before)
  • volume of data transferred
  • time zone difference from Greenwich Mean Time (GMT)

Temporary processing of the IP address by the system is necessary to make it technically possible to deliver the website to your device. This requires processing of your IP address for the duration of the session. The legal basis for such processing is Art. 6(1) Sentence 1(f) GDPR.

The access data is not used to identify individual users and is not combined with other data sources. The access data is deleted when it is no longer required for achieving the purpose of its processing. In the case of recording the data to provide the website, this is the case when you end your visit to the website.

IP addresses are stored in log files to ensure the functionality of the website. In addition, the data serves us to optimise the website and to ensure the security of our information technology systems. No evaluation of the data for marketing purposes takes place in this context either. In principal, data is deleted after seven days at the latest; further processing is possible in individual cases. In this case, the IP address is deleted or so transformed that an assignment of the retrieving client is no longer possible.

The recording of data for the provision of the website and the processing of data in log files is an absolute necessity for the operation of the website. You may object to the processing. In the event that your objection if justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.


Cookies

In addition to the aforementioned access data, so-called cookies are stored in the internet browser of the device you use to access the website. These are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Cookies do not become part of the device system and cannot execute programs. They serve to make our website user-friendly. The use of cookies may be technically necessary or may occur for other purposes (e.g. analysis/evaluation of website usage).

a) Technically necessary cookies

Some elements of our website require that the retrieving browser can be identified even after a page change. This involves processing the following data in the cookies: 

  • language settings
  • items in shopping basket
  • login information

The user data collected by technically necessary cookies is not processed to create user profiles. We also use session cookies, which store a session ID that can be used to assign various requests from your browser to the shared session. Session cookies are required for using the website. In particular, they enable us to recognise the device used when you return to the website. If you have an account with us, we use this cookie to recognise you on subsequent visits to the website; otherwise you would have to log in again each time you visited. The legal basis for this processing is Art. 6(1) Sentence 1(f) GDPR. We use session cookies to make using our website more attractive and effective. Session cookies are deleted as soon as you log out or close your browser.

You can object to the processing of your data by cookies. Most browsers are preset to automatically accept cookies. You can disable or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may no longer be possible to use the full functionality of the website.

b) Technically non-essential cookies

 In addition, we also use cookies on the website which enable an analysis of users’ surfing behaviour. For example, this involves processing the following data in the cookies:

  • entered search terms
  • frequency of page views
  • use of website functions

These cookies are used to make using the website more efficient and attractive. The legal basis for this processing is Art. 6(1) Sentence 1(f) GDPR. The technically non-essential cookies are automatically deleted after a specified period, which may vary depending on the cookie.

You can object to the processing of your data by cookies. If you do not wish to use cookies, you have the option of changing your browser settings in order to generally or selectively block the placement of cookies or remove stored cookies. You can also have the corresponding information displayed before a cookie is placed. If you change the browser settings for the use of cookies or disable cookies, the functionality of this website may be restricted.

Where we integrate cookies from third-party providers into our website, we point this out to you separately below.


Contacting our company

When contacting our company, e.g. by email or using the contact form, the support form or a feedback tool on the website, the personal data provided by you will be processed by us so that we can respond to your enquiry.

In order for us to process enquiries submitted via the contact form on the website, it is essential that you provide the region, a name or pseudonym and a valid e-mail address including a confirmation e-mail, your home country, a telephone number and your message to us. At the moment when you submit the message to us, the following data, among others, will also be processed:

  • IP address
  • date/time of registration

The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR and Art. 6(1) Sentence 1(b) GDPR, if the contact is made with the intention of concluding a contract.

Processing the personal data from the form allows us to process the contact you make with us. Where you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data. The other personal data processed during the submission process serves to prevent any misuse of the contact form and to ensure the security of our information technology systems.

The data will not be transmitted to third parties in this context. As soon as processing is no longer necessary, we delete the data generated in this context or, if statutory retention obligations apply, restrict processing of the data.

You have the possibility to object to the processing of your personal data for contact requests at any time. This is the case if processing is not necessary in particular to fulfil a contract with you, which is described by us in the previous description of the functions. In such a case, it may not be possible to continue processing the request. In the event that your objection if justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.


Processing and transmission of personal data for contractual purposes

We process your personal data if and to the extent necessary for the initiation, creation, execution and/or termination of a legal transaction with our company. The legal basis for this results from Art. 6(1) Sentence 1(b) GDPR.

Once the purpose has been achieved (e.g. contract processing), the personal data will be blocked for further processing or erased, unless we are entitled to retain the data for a longer period and process it as required in the respective context on the basis of a consent granted by you (e.g. consent to the processing of your email address for sending promotional emails), a contractual agreement, a statutory authorisation (e.g. authorisation to send direct advertising) or on the basis of justified interests (e.g. retention for asserting claims).

Your personal data will be passed on if

it is necessary for the creation, execution or termination of legal transactions with our company (e.g. when transmitting data to a payment service provider/a shipping company to process a contract with you) (Art. 6(1) Sentence 1(b) GDPR), or

a subcontractor or party we use to perform our obligations, which we use exclusively within the framework of providing the offers or services requested by you, needs this data (unless you are expressly informed otherwise, such auxiliary parties are only entitled to process the data insofar as this is necessary for the provision of the offer or service), or

  • there is an enforceable official order (Art. 6(1) Sentence 1(c) GDPR) or 
  • there is an enforceable court order (Art. 6(1) Sentence 1(c) GDPR) or
  • we are legally obliged to do so (Art. 6(1) Sentence 1(c) GDPR) or
  • the processing is necessary in order to protect the vital interests of the data subject or another natural person (Art. 6(1) Sentence 1(d) GDPR) or
  • we are authorised or even obliged to pursue overriding legitimate interests (Art. 6(1) Sentence 1(f) GDPR).

Your personal data will not be transmitted to other persons, companies or bodies unless you have effectively consented to such transmission. The legal basis for the processing is then Art. 6(1) Sentence 1(a) GDPR.


Registration/password-protected area on the website

If you wish to use the password-protected area of our website, you must register by providing the following information:

  • email address
  • name
  • password chosen by you

Furthermore, the following data is processed at the time of registration:

  • IP address
  • date/time of registration

The data will be deleted as soon as it is no longer required for achieving the purpose of its processing. This is the case for the data collected during the registration process if the registration on the website is cancelled or modified.

The following functions are available to you in the password-protected area:

  • Edit your profile data, 
  • edit your content and
  • manage, change or cancel your newsletter subscription.

If you use the password-protected area of the website, e.g. to edit your profile data or to view orders and bookings made, we also process the data about your person required for the initiation or fulfilment of the contract, in particular address data and information about the payment method. The legal basis for the processing is Art. 6(1) Sentence 1(b) GDPR. The data will be deleted as soon as it is no longer required for achieving the purpose of its processing or as soon as there are no legitimate interests preventing its erasure. Due to mandatory commercial and tax regulations, we are obliged to keep your address, payment and order data for a period of ten years.

If you provided further data voluntarily, we process your data which is not necessary for the initiation or fulfilment of a contract, for as long as you use the area and if you do not delete it yourself beforehand. Our aim in this respect is to optimise the use of the website for you as a user. The legal basis for this is Art. 6(1) Sentence 1(f) GDPR.

You can object to the processing of the information provided by you voluntarily. You can manage, change or delete your voluntary information yourself at any time in the password-protected area. You are free to take measures in accordance with the ‘Your rights’ section, although if you do have any complaints we request that you first contact our company.


Comment feature/Contentful Community

You can leave comments/posts in the Contentful Community on the website.

When you post, we process the following personal data:

  • shared name/username

You do not have to enter a real name and are free to use the feature pseudonymously.

Furthermore, the following data is processed at the time of posting:

  • IP address 
  • date/time of post

When your post is published, the email address you provided will not be published, only the name/pseudonym you shared and the date. Your post will not be checked by us before publication. We reserve the right to remove posts at any time if they are found to be unlawful.

If necessary, we process your email address and your name/pseudonym in order to be able to determine whether the content shared in the post is genuine. Furthermore, we would like to be able to contact you if someone else objects to your post on the website, and to defend ourselves against complaints or claims that may be brought against us as a result of your post.

For this purpose, we also process your IP address. We delete the IP address after 1 week. We will process your email address as long as the post continues to exist on the website or we are involved with the post in the context of a legal dispute.

If you or we delete your post, we process the email address, the name provided and other voluntary information up to the expiry of the statutory limitation periods for the aforementioned reasons of prevention and defence, but restrict the processing of this data after 6 months.

We do not pass the data on to third parties, unless we are obliged to do so by law or by official or judicial order or transmission is necessary for the enforcement of our legitimate interests. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.

You can object to the processing of the information you provide. You can delete your post yourself at any time. You are free to take measures in accordance with the ‘Your rights’ section, although if you do have any complaints we request that you first contact our company.


Email marketing

Advertising to existing customers

We reserve the right to process the email address provided by you when registering/ordering in accordance with the statutory provisions in order to send you the following content by email whilst or after processing the contract, unless you have already objected to this processing of your email address:

  • other interesting offers from our portfolio,
  • new articles/products,
  • information about events of our company or about events our company will attend,
  • technical information,
  • updates from our blog,
  • updates from the Contentful Community.

The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. We perform this processing for customer care and to enhance our services. We delete your data when you cancel your newsletter subscription, but no later than two years after termination of the contract.

We would like to point out that you can object to receiving direct advertising at any time without incurring any costs other than the transmission costs according to the basic rates. To do this, click on the unsubscribe link in the newsletter or send us your objection to the contact data provided under ‘Responsible provider’.


Newsletter

You have the possibility to subscribe to our email newsletter on the website, which we use to inform you regularly about content including, but not limited to:

  • offers from our portfolio,
  • information about events of our company or about events our company will attend,
  • new articles/products,
  • special/time-limited offers,
  • technical information,
  • updates from our blog,
  • updates from the Contentful Community.

In order to receive the newsletter, you need to give us the following personal data.

  • recipient (name or pseudonym)
  • valid email address

To subscribe to our email newsletter, please use the double opt-in process. Once you have entered the data marked as mandatory, we will send you an email to the email address you have provided, in which we ask you to expressly confirm your subscription to the newsletter (by clicking on a confirmation link). This is how we ensure that you really want to receive our email newsletter. If no confirmation takes place within 24 hours, we block the information transferred to us and delete it automatically after one month at the latest.

Furthermore, the following data is processed at the time of subscription:

  • IP address,
  • date/time of registration for the newsletter,
  • time when you click on the confirmation link.

We process your IP address, the time of registration for the newsletter and the time of your confirmation in order to document your newsletter registration and to prevent abuse of your personal data. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. We process this data until two years after termination of the contract. If registration for the newsletter takes place and it is unrelated to the conclusion of a contract, we process this data until two years after termination of the usage. We delete this data when the newsletter subscription ends.

After your confirmation, we will process the email address and name/pseudonym of the recipient concerned for the purpose of sending our email newsletter. The legal basis of the processing is Art. 6(1) Sentence 1(a) GDPR. We delete this data when you unsubscribe from the newsletter.

You can revoke your consent to the processing of your email address for receiving the newsletter at any time, either by sending us a message (see the contact details under ‘Responsible provider’) or by clicking directly on the unsubscribe link in the newsletter.

We would like to point out that we analyse your user behaviour in relation to the sending of our newsletter. For this analysis, the emails sent out contain so-called web beacons or tracking pixels, which display single-pixel image files that are embedded in our website. For analysis purposes, we link the data mentioned under ‘Access data’ and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID.

We use the data collected in this way to create a user profile in order to tailor the newsletter to your individual interests. Here we record when you read our newsletters, which links you click on in them and draw conclusions about your personal interests. We link this data to actions you perform on our website. The information is processed for as long as you have subscribed to the newsletter. Once you unsubscribe, we process the data for purely statistical purposes and anonymously.

Our intention here is to analyse the use of and to optimise the email advertising we send you. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR.


MailChimp email marketing service

We use the email marketing service MailChimp, provided by Rocket Science Group, LLC (675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA, web: https://mailchimp.com/; hereinafter referred to as “MailChimp”). 

If you have registered for the newsletter, the data provided during registration will be stored and processed on MailChimp’s servers in the USA. MailChimp processes this information for sending and analysing the newsletters on our behalf. MailChimp newsletters contain what are known as web beacons, which are pixel-sized files that are retrieved from the MailChimp server when the newsletter is opened. In the context of the retrieval, technical information, such as the browser used, time of the page retrieval and IP address, is collected. This information is processed to analyse and technically improve the services. Furthermore, it is analysed whether newsletters are opened, when they are opened and which links are clicked on by the reader. This information can theoretically be assigned to individual newsletter recipients. However, neither we nor MailChimp have any intention of monitoring individual recipients; the analysis of the information mentioned serves rather to recognise the reading habits of the recipients so as to better adapt and distribute our newsletter content accordingly. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. We have no knowledge of how long MailChimp stores data and have no way of influencing this.

You can revoke your consent to receiving the newsletter at any time with future effect by clicking on the unsubscribe link at the end of the newsletter. This will simultaneously cancel your consent to receiving the newsletter and to the statistical analyses.

It is not possible to cancel the distribution via MailChimp or the statistical evaluation separately.

Alternatively, you can object at http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European Union area).

Furthermore, MailChimp has informed us that it may use the transferred data to optimise or improve its own services, e.g. to technically optimise the sending and presentation of newsletters. According to its own information, MailChimp neither processes the data in order to write to you with its own advertising nor transmits the data to third parties.

As the recipient of the newsletter, you may be redirected to the MailChimp website, for example if there are problems displaying the newsletter in your email program and you follow the link contained in the newsletter to retrieve the newsletter online. In this context, we would like to point out that further analysis services and cookies may be used on the MailChimp website, which may process your personal data on behalf of MailChimp. We have no influence on this processing.

MailChimp is certified under Privacy Shield, the US-EU data protection agreement, and is thus committed to complying with the European Union’s data protection regulations. Please refer to MailChimp’s privacy policy for more information: https://mailchimp.com/legal/privacy/


Hosting

We use external hosting services to provide the following services: Infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. All data necessary for the operation and use of our website will be processed. 

We use external hosting services for the operation of this website. By using external hosting services, we aim to make our website available efficiently and securely. The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f) DSGVO.

The collection of data for the provision and use of the website and the processing of data via external web hosts is absolutely essential for the operation of the website. You may object to the processing. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing.


Integration of third-party content

The website integrates third-party content such as videos, maps, RSS feeds and graphics from other websites. This integration always requires that the providers of this content (“third-party providers”) perceive the IP addresses of users. This is because without the IP address they would not be able to send the content to the browser of the respective user. As such, the IP address is required to display this content.

We endeavour to only use content from third-party providers who process the IP address solely for delivering the content. We do however have no influence over whether the third-party providers process the IP addresses, e.g. for statistical purposes. If we are aware of such activity, we inform you of this in the following.

Some of the third parties may process data outside the European Union.

You can object by installing a JavaScript blocker such as the browser plug-in NoScript (www.noscript.net) or disabling JavaScript in your browser. This may however result in functional restrictions on the website.


Zopim

In order to improve our communication with you and to answer questions about the online platform more quickly, we use the chat function of Zopim of the company Zendesk Singapore Pte Ltd. 401 Commonwealth Drive, Haw Par Technocentre 07-01, Singapore 149598, Web: https://de.zopim.com/contact/, hereinafter: "Zopim") on our website.

If you have any questions about our products, our online shop, the website or our company, you can contact us via the Zopim chat window and send us a message. You will be informed if someone is online to answer you immediately. If this is not the case, you can still leave a message.

Zopim uses cookies and flash cookies to enable you to personalize your online use of our service. With regard to the explanation of cookies, we refer to the point "Cookies" in this data protection declaration. The information generated by Zopim's cookies is processed on the territory of the European Union. 

The data is processed exclusively for processing the conversation. We delete the data arising in this context after the processing is no longer necessary, or limit the processing to compliance with the existing legally mandatory storage obligations. Legal basis for processing Art. 6 para. 1 sentence 1 lit. f) DSGVO. We carry out this processing for customer care and to increase our services. We have no knowledge of the storage time at Zopim and have no influence on it. Further information on data protection can be found at https://www.zendesk.com/company/customers-partners/privacy-policy/

You have the possibility to object to the processing of your personal data for contact inquiries at any time. This is the case if processing is not necessary in particular to fulfil a contract with you, which is described by us in the previous description of the functions. In such a case, processing of the request may not be continued. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing.

You can object to the processing of your data by cookies. The transmission of Flash cookies cannot be prevented via the browser settings, but by changing the Flash Player settings. If you do not wish to use the Flash cookies, please install an appropriate add-on in your browser, e.g. "Better Privacy" for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/). You can also prevent the use of Flash cookies by opening the browser in "private mode". You can also regularly delete cookies and browser history manually.


Services for statistical, analysis and marketing purposes

We use services from third parties for statistical, analysis and marketing purposes. This enables us to offer you a user-friendly, optimised experience when visiting the website. The third-party providers use cookies to control their services (see ‘Cookies’ above). Unless otherwise explained below, this does not involve the processing of personal data.

Some of the third-party providers offer users the option of directly objecting to the use of the respective feature, e.g. by placing an opt-out cookie.

If you activate such an opt-out cookie, the third-party provider will no longer process data about your usage behaviour in the future. It is also possible to merely object individually to a partial selection of external services. If you change the browser or device used or delete all cookies, you will be required to set the opt-out cookie again.

Furthermore, you can also object directly to the use of cookies via the opt-out platform of the organisation Bundesverband Digitale Wirtschaft e.V. (BVDW) at http://www.meine-cookies.org/cookies_verwalten/praeferenzmanager.html or via the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/choices/. More information about usage-based advertising and opt-out options can also be viewed via the following link: http://www.youronlinechoices.com/de/

In the following, we inform you about the services from external providers currently in use on our website, about the purpose and scope of the respective processing in each case, and about how you can object.


Google Analytics

In order to tailor our website perfectly to your interests, we use Google Analytics, a web analytics service from Google. Google Analytics uses ‘cookies’ (see ‘Cookies’ above), which are stored on your device to enable the analysis of how you use the website. The information generated in this way about your use of this website is transferred to and stored by Google on a server in the USA.

However, if IP anonymisation is activated on this website, then within European Union Member States or in other member states of the European Economic Area Google will shorten your IP address before transferring it. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of this website, compiling reports for us on website activity, and providing us with other services relating to website usage and internet usage.

Google will not associate your browser’s IP address transmitted for Google Analytics purposes with any other data held by Google. This website uses Google Analytics with the “_anonymizeIp()” extension. As a result, IP addresses are further processed in abbreviated form, meaning that any association with individual persons can be ruled out. As far as the data collected about you relates to you personally, that relation is therefore excluded immediately and the personal data thus erased without delay.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics help us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the processing by Google Analytics is Art. 6(1) Sentence 1(f) GDPR. We have no knowledge of how long Google stores data and have no way of influencing this.

You have the right to object. You can prevent the storage of cookies using the corresponding settings in your browser software; however, we would like to point out that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent the recording of data generated by the cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de 

For more information about the third-party provider Google, please refer to:

http://www.google.com/analytics/terms/de.html,

http://www.google.com/intl/de/analytics/learn/privacy.html,

http://www.google.de/intl/de/policies/privacy.


Hotjar

We also use the Hotjar analysis service to make our website better and more user-friendly. The analysis service provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, +1 (855) 464-6788, david@hotjar.com.

This tool records movements on the observed web pages in so-called heat maps.  All data is collected without us being able to assign it to specific users. We can only understand how the mouse moves, where it was clicked and how far it was scrolled. This allows us to make our website better and more customer-friendly. Furthermore, the screen size of the device, the device type, information about the browser, the country from which it was accessed and the preferred language are recorded. If personal data is displayed on a website, it is automatically hidden by Hotjar. They are therefore incomprehensible to us.

To analyse your usage behaviour, so-called "cookies" (see the "Cookies" section before) are used, which are stored on your computer and enable an analysis of your use of the website. The information generated by the "tracking code" and "cookie" about your visit to our website is transmitted to and stored on the Hotjar servers. The tracking code collects the following information about your device such as IP address, device type and browser information, geographic location (country only), the language preferred to display our website, pages visited, date and time when the website was accessed. Hotjar shortens your IP address before it is processed. As far as the data collected about you is personal, it will be excluded immediately and the personal data will be deleted immediately.

Hotjar will use this information to evaluate your use of our website, generate usage reports and other services relating to website usage and Internet analysis of the website. Hotjar also uses third-party services such as Google Analytics and Optimizely. These third parties may store information that your browser sends when you visit the site, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective data protection declarations.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f) DSGVO. The cookies Hotjar uses have different retention periods. some remain valid for up to 365 days, some remain valid only during the current visit. An overview of the storage time can be found at: https://www.hotjar.com/legal/policies/cookie-information. Further information about hotjar Ltd. and about the tool hotjar can be found at: https://www.hotjar.com/legal/policies/privacy

You can object to the processing in various ways:

  • by activating the Do-Not-Track function in your browser software, which is supported by Hotjar. Instructions for activating the Do-Not-Track function are available at: https://www.hotjar.com/legal/compliance/opt-out
  • by adjusting your browser software accordingly, in particular the suppression of third party cookies means that you will not receive any ads from third parties or
  • by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted if you delete your cookies.


Lead Forensics

Products and services of Lead Forensics (Communication House, 26 York Street, London, W1U 6PZ UK) are used for marketing and optimization purposes on this website. Lead Forensics determines the actual history of your visit to this website, including all pages visited and viewed by you and how long you have spent on this page. If IP addresses are collected, they will be shortened immediately after collection. Lead Forensics processes this data in order to evaluate your visit to the website, to compile reports on the website activities and to provide the website operator with further services connected with the use of the website and the Internet. Further information on data protection can be found at https://www.leadforensics.com/privacy-and-cookies/

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f) DSGVO. We use lead forensics to analyze and regularly improve the use of our website. The statistics help us to improve our offer and make it more interesting for you as a user. The data is deleted at Lead Forensics after twelve months.

You can object to the processing in various ways:


Usage-based online advertising

Google AdSense

The website uses Google's online advertising service Google AdSense, which allows you to be presented with advertising tailored to your interests. We are interested in showing you advertisements that might be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements can be recognized by the reference "Google ads" in the respective advertisement.

By visiting the website, Google receives the information that you have accessed our website. Google uses a web beacon to set a cookie on your computer. The data specified in the "Access data" section are transmitted. We have no influence on the data collected, nor are we aware of the full extent of data processing and the storage period. Your data will be transferred to and processed in the USA. If you are logged in with your Google account, your data can be directly assigned to it. If you do not wish to be associated with your Google profile, you must log out. It is possible that this data will be passed on to Google's contractual partners to third parties and authorities. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f) DSGVO. We have no knowledge of the storage time at Google and have no influence on it.

This site has also enabled third-party Google AdSense ads. The above data may be transferred to these third parties (named at https://support.google.com/dfp_sb/answer/94149).].  

You can prevent the installation of Google AdSense cookies by taking the following measures:

  • by setting your browser software accordingly; in particular the suppression of third party cookies means that you will not receive any ads from third party providers;
  • by disabling interest-based ads on Google via the http://www.google.de/ads/preferences link, which will be deleted if you delete your cookies;
  • by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted if you delete your cookies
  • by permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to use all functions of this offer in full.

For more information about the purpose and scope of the processing and to learn more about your rights and privacy choices, please visit: http://www.google.de/intl/de/policies/technologies/ads

Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .


Google AdWords Conversion

We use the services of Google AdWords from Google to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Here we are pursuing the interest of showing you ads that are of interest to you in order to make our website more interesting for you and to achieve a fair calculation of advertising costs.

These advertising media are delivered by Google via so-called ad servers. For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google AdWords stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted).

These cookies allow Google to recognise your internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their device has not yet expired, Google and the customer can recognise that the user has clicked on the ad and has been redirected to this site. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. We do not process any personal data ourselves in the aforementioned advertising measures. We only receive statistical analyses from Google. On the basis of these analyses, we can recognise which of the advertising measures used are particularly effective. We do not receive any further data from the use of advertising media; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating AdWords Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

The legal basis of the processing of your data is Art. 6(1) Sentence 1(f) GDPR. We have no knowledge of how long Google stores data and have no way of influencing this.

There are various ways in which you can prevent your participation in this tracking procedure:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling cookies for conversion tracking, by setting your browser in such a way that it blocks cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads; please note that this setting will be erased if you erase your cookies;
  • by disabling interest-based ads from providers who are part of the “About Ads” self-regulation initiative via the link http://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies;
  • by permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link http://www.google.com/settings/ads/plugin. We would like to point out that if you do this you may not be able to use the full functionality of this service.

For further information about privacy at Google, please refer to: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework


Google Remarketing

Besides AdWords Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature allows you to be shown our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymisation is used during remarketing.

The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. We have no knowledge of how long Google stores data and have no way of influencing this.

There are various ways in which you can prevent your participation in this tracking procedure and thus make use of your right to object:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling cookies for conversion tracking, by setting your browser in such a way that it blocks cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads; please note that this setting will be erased if you erase your cookies;
  • by disabling interest-based ads from providers who are part of the “About Ads” self-regulation initiative via the link http://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies;
  • by permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link http://www.google.com/settings/ads/plugin.


Social networks plug-ins

Social network plug-ins are integrated on our website. These are provided by the following providers:

The plug-ins can be recognised on our website by the aforementioned lettering or by small stylised symbols.

We offer you the possibility to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it does the plug-in provider receive the information that you have accessed the corresponding page of our website. In addition, the data mentioned under ‘Access data’ is transferred.

By activating the plug-in, personal data about you is therefore transferred to the respective plug-in provider and processed there (in the USA in the case of US providers). Since the plug-in provider collects data via cookies in particular, we recommend that before clicking on the greyed-out box you delete all cookies using your browser’s security settings.

We have no influence on the data collected and processing procedures, and nor are we aware of the full scope of data processing, the purposes of processing, or the storage periods. Nor do we have any information about the erasure of the data collected by the plug-in provider.

The plug-in provider stores the data collected about you as usage profiles and processes this for purposes of advertising, market research and/or the demand-oriented design of its website. Such analysis takes place in particular (including for users who are not logged in) to display demand-oriented advertising and to inform other users of the social network about your activities on our website.

The legal basis for the use of the plug-ins is Art. 6(1) Sentence 1(f) GDPR. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our website and make it more interesting for you as a user.

You have the right to object to the creation of these user profiles, although you must contact the respective plug-in provider to exercise this right. There are also various ways in which you can prevent the creation of user profiles and thus make use of your right to object:

  • by setting your browser software accordingly; in particular, disabling third-party cookies means that you will not receive any ads from third-party providers;
  • by disabling interest-based ads from providers who are part of the “About Ads” self-regulation initiative via the link http://www.aboutads.info/choices; please note that this setting will be erased if you erase your cookies.

The data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, the data about you collected by us will be directly assigned to your existing account with that plug-in provider. If you click or tap on the activated button and, for example, share a link to the page, the plug-in provider will also store this information in your user account and share it publicly with your contacts.

We recommend that you log out regularly after using a social network, especially however before activating the button, as in this way you can avoid being assigned to your profile with the respective plug-in provider.

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