Busy Rooms and Roibos Announce Strategic Partnership

• Werner
• May 19, 2026
• Announcements

Busy Rooms and Roibos Announce Strategic Partnership

Busy Rooms and Roibos Announce Strategic Partnership to Enhance Global Hotel B2B Distribution

[Malta – Palma de Mallorca, May 11, 2026] – Busy Rooms, an innovative CRS and hospitality technology provider, today announced a strategic partnership with Roibos, a leading B2B hotel distribution marketplace. The collaboration is designed to deliver smarter, more efficient, and more profitable distribution solutions for hotels worldwide.

Through this integration, hotels gain access to an expanded global B2B ecosystem of travel agents, tour operators, and corporate clients. This allows properties to diversify their distribution strategy beyond direct channels and reach new market segments. By leveraging Roibos’ extensive international network, hotels can increase exposure to long-haul travelers who typically book further in advance and stay longer—driving higher-value bookings.

The partnership also enables hotels to optimize revenue management by distributing inventory across multiple channels. Properties can fill rooms during off-peak periods while maximizing revenue during high-demand seasons. In addition, hotels benefit from cost-free marketing and indirect promotion through established B2B sales and marketing networks, significantly reducing customer acquisition costs.

“Roibos’ integration with Busy Rooms strengthens our commitment to providing hotels with more efficient and automated B2B distribution,” said Jenny Patterson, VP Chains, Americas & Connectivities at Roibos. “Through this collaboration, hotels can seamlessly manage connectivity with tour operators and agencies, ensuring real-time availability and rate updates. Together, we are enabling smarter and more profitable distribution for the hospitality industry.”

Busy Rooms’ CRS empowers hotels with complete control over daily sales, marketing, distribution, and operations through a single, unified technology platform. Its open-system architecture supports easy integrations while combining innovation with a personalized approach—allowing each property to tailor solutions to its unique needs and maximize revenue.

Designed to be modular, intuitive, and highly innovative, Busy Rooms provides hotels with a simple yet powerful way to manage distribution. As a privately held company, Busy Rooms remains focused on long-term partnerships and flexible solutions that evolve with the needs of the hospitality industry.

“Hotels need distribution solutions that are strong yet simple to operate,” said Werner Meyer, VP Partnerships at Busy Rooms. “Partnering with Roibos marks another milestone in our mission to help properties increase revenue and simplify management through a single platform.”

Together, Roibos and Busy Rooms are setting a new standard for B2B hotel distribution—combining global reach, automation, and simplicity to help hotels compete more effectively in today’s global marketplace.

END