Pieta, Malta 7th of November 2016: Last week Busy Rooms CRS finalized a deal with Thomas Cook´s hotel brand SENTIDO Hotels & Resorts after participating in an official RFP process alongside traditional CRS providers. The deal sees an initial 68 hotels integrate into the Busy Rooms central reservation and revenue management technology.
Andrew Ransley, Vice President EMEA for Busy Rooms said: “We are pleased to welcome the hotel division of one of the leading European leisure travel brands to Busy Rooms. Given Thomas Cook’s history of innovation, Busy Rooms has the right technology to provide customized developments and meet future requirements of Thomas Cook Hotels & Resorts.
Busy Rooms CRS will provide the group with its all-in-one central reservations system including the dynamic packaging booking engine, channel management, revenue management, call centre application, as well as group and hotel level reporting. The solution will be customized to help Thomas Cook Hotels & Resorts to implement a multi-level distribution and sales strategy.
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About Busy Rooms CRS
Busy Room is a 360 degree accommodation distribution agency designed to help both accommodation providers and online sales channels to gain access to hundreds of partners through a single contract. Customers can easily and efficiently exchange all relevant content and reservation data required for the optimal sale of rooms online.
About Thomas Cook Hotels & Resorts
When it comes to deciding on a hotel, guests expect a clear choice. Thomas Cook’s six own hotel brands offer the right selection for the diverse wishes and needs of different kinds of tourists, from single travelers to families on holiday. Sentido is a premium hotel brand with 4 and 5 star hotels in prime locations, perfect for couples, solo travellers and young families to take advantage of a wide range of services and amenities, including spa, sporting and leisure activities and entertainment. The Sentido brand also includes a selection of adult-only hotels - tranquil and unique, ideal for guests who are looking for an all-round relaxing holiday experience, without the presence of children.