The deal sees hotels in 8 West African countries connected to a wide range of online travel agencies and tour operators.
Today Busy Rooms and Apstar Tours, Ghana, announced a partnership that provides 100 hotels across Ghana, Nigeria, Sierra Leone, Mali, Burkina Faso, Ivory Coast and Guinea access to more international customers. The deal was discussed and agreed during this year’s WTM Africa in Cape Town, South Africa. By using Busy Rooms sophisticated central reservation system Apstar Tours hotels will benefit from connections to a wide range of global distribution partners. With the partnership, the company has furthermore access to revenue, contracting and marketing services, allowing for quicker selling of product to a larger audience.
Andrew Ransley, Vice President Sales EMEA for Busy Rooms said: ‘We are always pleased to welcome new hotel clients to the Busy Rooms service. Thanks to Apstar Tours we have been able to quickly gain access to a wide range of different hotels across West Africa. We are looking forward to bringing these hotels new business and giving them true global online presence.’
Kwabena Appenteng, Managing Director of Apstar Tours, added: ‘I am personally extremely pleased to be signing this deal with Busy Rooms. Busy Rooms will allow these hotels to fulfil their potential by supporting them with all the services needed to grow their business.’
Busy Rooms plans to work with Apstar Tours in the coming months to further connect with hotels across the whole of Africa. Busy Rooms sees Africa as a market with huge potential growth and looks forward to exploring it further.