Best Western India hotel group signs up for Busy Rooms full membership service! - Busy Rooms

Best Western India hotel group signs up for Busy Rooms full membership service!

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All 26 properties will benefit from full central reservation solutions with contracting to 3rd party online sales channels handled by Busy Rooms.

Busy Rooms today announced the completion of a deal with Best Western India Hotel Group. Busy Rooms will be supporting the group with an entire central reservation solution made up of technology, distribution, optimization and support services. The full membership package includes Busy Rooms own Central Reservation System which provides modules like Rate Shopping, Reputation Management, Content Management, Internet Booking Engine and Channel Management enhanced by services like contracting, potential analysis and revenue management. 

Going forward Busy Rooms will be handling all 3rd party contracting to online sales channels that the group has not had access to so far. This will help the hotel group to streamline operations and service only one contract with Busy Rooms rather than the hassle in connecting to multiple online sales channels for which there was no time in the past. Busy Rooms will furthermore identify opportunities, help with revenue / marketing services and provide better access & positioning in a wider market.

Pranav Bharadwaj, Director of Sales & Marketing at Best Western India commented ‘We are excited about signing this deal with Busy Rooms. Online bookings account for over 40% of our total business and Busy Rooms will help us to increase our market share in many of our key markets. The key value that Busy Rooms brings is that now our hotels can now focus on guest experience while Busy Rooms will focus on selling our rooms via the various online sales channels. With revenue management services, SEO, a fully interactive website / booking engine and of course a full central reservation system I know that we will gain a huge amount from this tie up. I look forward to seeing our numbers improve!’

Prashant Menon, Vice President of Sales APAC, Busy Rooms, added ‘We are thrilled that a globally recognized brand can be welcomed to the Busy Rooms full membership service. The use of our all in one system should prove vital in allowing the group to reach its revenue targets over the coming years.’

Busy Rooms will continue to penetrate the Indian market, where it has seen large amounts of potential. In the past 12 months the region has been extremely significant to the company, Prashant Menon and his locally based team are now looking to further build on this by focusing on other Asian markets.