The Waterfront Hotel case study

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Dec 15, 2014
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The Waterfront Hotel case study

Property: The Waterfront Hotel

Location: Sliema, Malta

Star Rating: 4 Star

Size: 116 Rooms

Customer Since: 2010

The Situation

The Waterfront Hotel has been a custom er of Busy Rooms booking engine technology since 2010. However, with changing markets, the hotel wanted to improve online exposure and therefore needed a more complete solution which allows for easy management and optimization of rooms sales.

The Goals

To have an all-in-one solution to more easily manage, monitor and review all revenue, marketing and distribution functions, including competitor rates and customer reviews.
To increase both occupancy and overall revenue of the property

The Approach

Website: In order to attract more direct bookings the hotel needed a full search engine optimized website to showcase the unique selling points of the property.

In order to fully optimize room sales, the Waterfront decided to join Busy Rooms Full Membership Program which includes the following services:

The Central Reservation System (CRS) which enables the hotel to more easily manage and optimize the sale of rooms. This module includes Distribution Management, Content Management, Reputation Management & Rate Shopping.

The Internet Booking Engine allows the hotel to receive direct bookings via its website, mobile, and social media platforms. On top of this guests are able to package flights, activities, transfers & tours together with the hotels rooms.

With the 3rd party contract management Busy Rooms analysed which online sales channels generate additional dem and for The Waterfront. Busy Rooms then connected the hotel to these channels via their central distribution agreements. As a result the hotel has received additional bookings without the hassle of having to negotiate, contract and maintain multiple online sales channels.

The Results

REVENUE - 14% | OCCUPANY - 11%

KEY FEATURES

Dashboard monitoring of incoming bookings, customer reviews & competitor rates
All-in-one system saves time compared with multiple systems, multiple logins and multiple trainings for staff
Quicker updating of rates, availability, restrictions and content compared with manual channel management
Detailed reporting means much more accurate and deeper insight into booking data and revenue analysis

Customer Comment

“Being a customer of Busy Rooms has so far been an overall positive experience. Since we upgraded to Full Membership we have connected to new online sales channels suggested by our account manager and have seen our revenues. At the same time our workload in regards to updating rates and availability across all websites has been reduced significantly giving us the opportunity to better position our hotel within the market. Moreover, once there is an issue, the support desk helps timely and efficient.”

Malcolm Bonnici,

Front Office & Revenue Manager

https://waterfronthotelmalta.com/